Seoul, the capital of the Republic of Korea. is located in the western center of the Korean peninsula. With the Han River running across the city and magnificent and splendid mountains surrounding it, it is indeed the center of the peninsula, boastful of scenery rivaling that of any city in the world.

In addition, Seoul is a business center of Northeast Asia and acts as a hub for business in the region and for the international consumption market and distribution based on a highly efficient finance and distribution system, highly competitive advanced digital industry and knowledge industry, and excellent traffic system from the airports to high-speed rail, motor-way, and port facilities.

At the same time, Seoul is embracing the cultural heritages of Korea with 5 ancient well-preserved palaces 5 World Heritage Sites designated by UNESCO.
There is no exaggeration to say that Seoul the most traditional but modern city which makes it definitely attractive to the visitors from overseas.

Culture & K-wave

Visitors will discover its rich natural beauty combined with a unique cultural and historical heritage. Korea’s Cultural conveys a genuine sentiment of simplicity and peacefulness. The historical background of the heritage is diverse, encompassing the history of Korea from ancient times to the Joseon Dynasty.

Hallyu, also known as Korean Wave, refers to the Korean pop culture phenomenon that gaining great popularity around the world.
It began with Korean dreams and movies garnering popularity in Asia, but in recent years, Korean pop music has become popular around the world.
If you are in Korea, be sure to visit filming locations of fantastic cultural performances and experience diverse aspects of the Korean pop culture.


Korea has four distinct seasons and offers assorted natural beauty. Colorful flowers embroider the country in spring and mountains and seas lively during summer. Autumn is decorated with fall foliage and winter sports art offered on white snow. Any season is the best season for your trip.


Korean food contains less meat that traditional Western or Chinese cuisine and features a wide variety of fermented foods, assorted vegetable dishes and rice. As the culinary trend has shifted towards the healthy food, Korean food has begun gaining the attention of the world recently. Characterize with the usage of garlic, fresh vegetables and rice, the world began paying attention to Korea’s culinary culture.

Also, you will be able to find some large traditional market in Seoul including Dondaemun/Namdeamun Market and Gwangjang Market.

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Information on attractions, restaurants, accommodations, festivals and events, recommended courses, e-guidebooks, and maps of the city can be found on this site.

Travel Highlights

Visit UNESCO-designated sites, try hanbok in a royal palace, or take a tour to the DMZ. There are an endless number of unique things to see and do in Korea.


The Republic of Korea is a country visited by approximately ten million international travelers every year. Learn all you need to know about this fascinating country here!


Find the perfect accommodation for your stay in Korea.


All you need to know about Korean food - Where to eat, what to eat, and how to eat it!


Korea is a shopper's paradise! Luxury brands, the latest fashions, cosmetics, souvenirs & more.

Seoul City Tours

Seoul, the capital of Korea, is arguably the most popular tourist destination in all of Korea.

Hallyu Tourism

Hallyu, also known as Korean Wave, refers to the K-pop culture phenomenon that gaining great popularity around the world.


Templestay is a unique opportunity to experience Korean Buddhism, its daily lifestyle, rituals and spirituality.